The company

The people behind


The perfect complement, consisting of competence, experience, creativity and passion for quality and innvovation.

Lars Hesse

Founder Radio2Biz, Owner Lava Studios.
CEO Production

F.W. Dany

Founder Radio2Biz, Retail Expert
CEO Content & Customer

David Janus

Head of Production

Maurice Stute

Head of programming

Ulrich Bannenberg

Head of Music Content/ Sound Development

Bernd Awaloff

Head of IT/ Technology

Radio2Biz - A new approach to Instore

Instore Radio has to be more than just pleasant ambience and nice messages. It has to be an effective marketing tool, focusing sales and permanent uniqueness and embedded in fitting background music. Highly flexible, technologically state-of-the-art and enormously cost efficient, at the same time.

New music playlists, new spot formats, new technology and a systematic sales boosting focus were the foundation to think about a new approach to Instore Radio. And to make Innovation to a stand-alone Service business. RADIO2BIZ.

As a full-service supplier, we are offering an innovative Instore Radio program, exclusively developed, high-quality and license-free music playlists as well as digital broadcasting technology. Thanks to our professional production and voice pool, we are able to deliver content in radio-quality. Our system enables us to save a significant amount of costs and investments while remaining highly flexible and responsive to any of your demands.

Welcome to new horizons.

We are currently broadcasting to more than 2.000 locations.


LAVA Studios

The name LAVA STUDIOS is for more than 20 years a guarantee for professional high-end audio production for movies, radio and TV. With four recording studios and an experienced team consisting of sound engineers and music producers realizes LAVA projects in all audio areas. More than 50 movie and promotion campaigns, which received with international awards like Cannes Lions, New York Festivals, Red Dot Award or Golden Award of Montreux, were produced by LAVA Studios.

Since 2004, LAVA is producing music concepts and sound designs for promotion movies for PORSCHE AG. Including market launches of Cayman, Panamera and Macan. Other customers are Nike, Pepsi, Audi, Mastercard, REWE, EDEKA, Payback, Nestle, Birkenstock and more. The sound studio unifies the best of analog and digital technology, state-of-the-art soft-and hardware. A Schimmel grand piano, a Fender Rhodes piano, a Nord-Rack synthesizer, a drum set, several guitars and bass guitars as well as Bass- and guitar amplifiers, can be found in the main recording studios. The combination of traditional recording and utility of up-to-date sound and sample libraries enables LAVA to create a unique and innovative sound. Jumping ahead by creativity, Know-How and technology.

A lot of musicians and bands already noticed that. The connected music label LAVA JAM deeply cooperates with EMI Music Publishing Germany and Sony ATV. Production partners are BMG, ZYX, SPV or EMI/Sony and more.

Many customers of RADIO2BIZ are already benefiting of this unique Know-How in the music and promotion production business. It does not matter if it is an Instore or a radio spot production. Our Professionals are taking care of the FX/sounds, music and the fitting voice to create the perfect mix. Additionally, RADIO2BIZ has exclusive access to the LAVA Music Archive. That means that our customers can enjoy a special selection of high quality music tracks.

This music competence can be heard in the most played license-free Instore channel of Radio2Biz: “Retail One”.

Why don´t you benefit from this combination of RADIO2BIZ and LAVA? Let us convince you of our innovative Instore concept and our experienced audio creation.

We are happy about every new challenge.

Logo Radio2BIZ weiß und klein


RADIO2BIZ Audiomarketing
Meinwerkstr. 7-9
33098 Paderborn
Telefon: +49 (0) 5251 – 545 58 45
E-Mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

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